TRADE SPENDING CAN BE STRESSFUL

Welcome to Adesso
Now you can relax

TRADE SPENDING CAN BE STRESSFUL

Welcome to Adesso
Now you can relax

As former client side trade experts, we recognize the multitude
of problems you face in managing your trade promotion spending.
So we have created an ever improving array of systems and services
with input from our clients to address each of your issues to maximize
trade promotion management and effectiveness for everyone.

As former client side trade experts, we recognize
the multitude of problems you face in managing
your trade promotion spending. So we have
created an ever improving array of systems and
services with input from our clients to address
each of your issues to maximize trade promotion
management and effectiveness for everyone.

Flamingo TPM

YOU’LL LOVE HOW EASY IT IS TO USE

PROBLEM

Still Using Excel For Your Trade Promotion Management System? Sure you already own it and everyone knows how to use it.
But the money you’re saving is likely being lost in man-hours using a 1990’s technology. For example, it doesn’t aggregate multiple sources requiring manual input, taking both time and increasing the chance for costly errors.

SOLUTION

You’ll love our Flamingo Trade Promotion Management System.
Cloud based, SaaS and easy to use. Dozens of clients use it to enter and track spending, clear deductions in total, by retailer, by region, by sales rep. It’s easy, it’s efficient and it’s cost effective.

But we also go beyond Trade Promotion Management (TPM) to Trade Promotion Effectiveness (TPE). TPE, a new acronym that represents what’s missing in the TPM marketplace. It delivers real and measurable results from trade spending.

Read Dale Hagemeyer Review of Adessso

System Effectiveness Services

GIVES YOU AN ONGOING EXPERT TO HELP MAXIMIZE USAGE

PROBLEM

A Trade Promotion Management system is only effective if it is used. Many TPM systems are so complicated that training is longer and harder, and users struggle with simple input tasks. Also basic administrative tasks are typically assigned to one person who “knows the system”. But what happens when they switch jobs? Someone new has to be trained again.

SOLUTION

System effectiveness Services ensure optimal system usage.
Training Starts first upon implementation and is live with your team. There are clear Training Guides to go through with leave behinds for reference. Webinars are offered for new team members.
Outsourced System Administration Avoid lost time and money from turnover, incorrect usage and inputting of data. Your team has a “Go-To” person on our staff who knows the system so you don’t have to.
Usage Diagnostics Have visibility into system “usage” by every user to see if they’re using it properly and timely e.g., inputting updates etc. This highlights areas and people requiring further training or management.

Smart Dashboards

LETS YOU DRILL DOWN TO FIND GEMS
OF INSIGHT FROM YOUR DATA

PROBLEM

Need Analytics for better insight to make decisions to improve Trade Promotion Effectiveness? With billions of bits of data, segmented by hundreds of retailers, regions, brokers, distributors, sales reps etc., trade is very complicated. This is compounded by the limitations of Excel requiring in-depth analysis to be conducted manually, or from other systems’ bulky at reports. It’s extremely time consuming limiting quick decision making.

SOLUTION

Smart Dashboards Changes Everything. This breakthrough analytics tool provides consolidated views of KPI’s via Graphic Charts with drill down capability and easy to read Dynamic Tables to monitor key metrics via product, customer & sales organization hierarchies. A growing selection of Dynamic Reports help drive your business by taking raw transactional data applying Drag‘n Drop grouping, the ability to save customized layouts for future use, and export to Excel capabilities. Our TPE Client Community has input into ever expanding future reports.

The Offline Planner

SAVE TIME, AVOID REENTRY MISTAKES & CREATE “WHAT-IF” SCENARIOS

PROBLEM

Manually consolidating excel spreadsheets is time consuming and mistake prone. Everyone uses Excel so its great for first pass perspectives on next year’s plans. However, spreadsheets can’t be aggregated requiring double entry of final approved plans wasting time and increasing the chance for errors.

SOLUTION

The Offline Planner allows you to plan alternate “What If” scenarios “offline” in a familiar spreadsheet format but then automatically integrates into the FLAMINGO TPM system without re-inputting data – a huge time saver which avoids errors.

To develop these “What If” plans you have the ability to: View historical sales and promotions to plan future periods, Simply copy and paste deals from prior years into the Offline Planner, Capture total volume and spending plan, Track overall sales
and spending.

Flamingo – Natural

HELPS SMALL & STARTUP COMPANIES WITH
SIMPLE QUICKBOOKS INTEGRATION

Flamingo – Natural

HELPS SMALL & STARTUP COMPANIES WITH SIMPLE QUICKBOOKS INTEGRATION

PROBLEM

Natural, specialty & organic manufacturers are shocked by costly distributor deductions and lack experience to manage it all. You’ve created your vision. Consumers love your products. But profits elude you due to surprise trade promotion deductions from and others. And you have no idea how to manage, track and control it via QuickBooks etc etc.

SOLUTION

Our Flamingo – Natural system is an affordable, simple, quick, easy-to-use solution that integrates with QuickBooks. It was specifically designed for the needs of the Natural/Specialty market.
You don’t need a lot of complexity; you need the basics to run your business and control trade spending from distributors. Flamingo – Natural is a standard Trade Promotion Management system, already configured to handle the trade spending needs of the natural and specialty market.

Our Trade Experts from client side manufacturers know and live your business. You’ll know where your trade spending is daily. You’ll have visibility into deductions for better control. You will clear deductions… easier, faster, with less people! It saves you time, resources and money to invest in your growth.

Flamingo – Foodservice

INTEGRATED WITH RETAIL TPM IN ONE SYMBIOTIC SYSTEM

PROBLEM

You have to manage your Foodservice trade spending in a totally separate system vs your retail TPM system–an administrative nightmare. The cost and confusion of having to switch between systems to manage the whole business, 2 ERP integrations, and often 2 different administrators requiring different training is time consuming and costly.

SOLUTION

Working with our client partners, we created a Foodservice TPM system that integrates into our Flamingo TPM Retail System so that you can quickly review the status of both businesses delivering huge administrative benefits.

Flamingo – Foodservice TPM saves time and money by requiring only one set of ERP interfaces, one trained person and one administrator.

It has full functionality allowing you to fully plan, budget, track, forecast, report and reconcile foodservice trade spending.

TPE Community & Sales Leadership Council

SET THE DIRECTION OF PRODUCT DEVELOPMENT

PROBLEM

Do you wish you had other perspectives on maximizing trade promotion effectiveness in general or with specific retailers? We only focus on small and medium size CPG manufacturers, who all voice similar concerns. Yet with small staffs, who rely on brokers and distributors, you are insulated to other perspectives.

SOLUTION

We created the TPE Community to provide SMB CPG manufacturers the ability to meet and collaborate with other SMB CPG’s for a common goal – Trade Promotion Effectiveness. Our annual Disney Conference, semi-annual meetings at our Rolling Meadows, ILL (30 mins from O’Hare) HQ and Training Center, and the Sales Leadership Council help guide product and service development.

We started the TPE community with input from our core clients to deliver a host of bene fits for them. The Systems and Services we offer today are the result of their input. It’s their community, their solution and their services that help them improve their trade promotion effectiveness. Come Join Us.

WE ARE

CPG Trade Experts

PROBLEM

Do the Trade Promotion Management providers you speak to totally understand trade, or are they software people? Many of our current clients have indicated that they were spending too much time “explaining trade” to their providers. That’s not your job. Why you would hire them?

SOLUTION

“Man, you folks really understand our business!” That’s the phrase we often hear after meeting with prospective clients for the first time. They say how refreshing it was to speak with us, since so many of the other TPM providers “speak software”. It’s not surprising, because if you look at the bios of their executives vs. ours, it’s clear we come from 2 different worlds. We worked at CPG manufacturers in sales, trade marketing, category management, trade nance, etc. They worked in IT and developed software. Two different skill sets, two different ways of approaching the business. Therefore, we have a comprehensive understanding of best practices for both trade spending at former manufacturers, and in developing, implementing and maximizing trade promotion management software tools that reflect the business needs of CPG sales and trade executives.