“The benefit of Flamingo is complete line of sight. Historically, we used a piece of paper or an Excel file and now it’s all in one place with line of sight and visibility that can hold people accountable to what their budgets are, and use a better business management style.” – Lou Fata, VP of Sales Palmers
It’s a lot to keep track of, but you should know what you are spending on trade at each and every direct & indirect customer, like you would any other item on your P&L.
Whether you’re a new brand with not much data or an older brand with a rich history that needs better evaluation, in order to make more strategic decisions for trade planning – Adesso’s TPM can help with targeted strategy & predictive modeling. Adding 2 new items next year you need to plan against in an estimated 40% of your accounts? Adesso can help.
Your setup is quick and easy. There is a rich repository of industry training tools developed by inhouse experts for your internal and broker teams & the product itself is an AI-based tool with natural language capabilities. Simply login to the keyword searchable DIY interface, and manage activity with ease.’I want to enter a 15% OI for FoodStore #78 in Feb 2024 with these items’.
You can save the equivalent of 6 years of subscription your first year by reducing aging deductions & securing repays for unauthorized & disputable deductions.
Adesso enables greater broker involvement, which saves admin time for your internal sales and finance team to spend building and analyzing your business. “Our brokers enter deals, clear our deductions, do our repays, the check requests – – they do it all and we have no deductions over 90 days. My brokers tell me that Adesso is the most user friendly system they have in their office. We have brokers recommend Adesso to other clients that they have.” –Karen Prophet, Promotions & Trade Spend Manager, Idahoan
Leverage our flexible Annual Planner so your sales team can reduce admin time and improve trade effectiveness. Save your team from duplicative YOY work & spend your time on growth projects!