NO WORRIES

Trade Spending
is in Good Shape

NO WORRIES

Trade Spending
is in Good Shape

Adesso Is The Leading Trade
Promotion Effectiveness Provider

for small and medium sized consumer packaged goods
and natural specialty organic manufacturers

Adesso Is The Leading Trade
Promotion Effectiveness Provider

for small and medium sized consumer packaged goods and natural specialty organic manufacturers

WE FOCUS ON
THE SMB MARKET

Adesso proudly has NO clients on the Forbes Top 25 Food & Beverage List, because we focus exclusively on small and medium sized businesses

WE ARE CPG
TRADE EXPERTS

Unlike our competitors, who are software people, we are former Trade Experts from major CPG companies, so we know trade

TRADE SYSTEMS
& SERVICES

We have the most comprehensive and effective collection of trade Systems and Services in the industry developed by the TPE community of our clients and Adesso’s CPG Trade Experts

WE HAVE THE ONLY
TPE COMMUNITY

The Systems & Services re ect
the TPE Community addressing client needs at the annual Disney Conference, semi-annual meetings at our Rolling Meadows, IL HQ and the Sales Leadership Council

Adesso’s Timeline

DECEMBER 2002

Launched focused on controlling trade promotion spending and deductions

SEPTEMBER 2007

Acquired Gelco Trade Management; Partial Ownership by The Strome Group

MARCH 2012

Fred Schroeder hired as President shifting focus from Trade Promotion Management (TPM) to Trade Promotion Effectiveness (TPE)

MAY 2013

Total ownership by
The Strome Group

Birds of a Feather
Flock Together

Birds of a Feather
Flock Together

What’s with the Flamingo?

Community Is A Huge
Part of Flamingo Life

They live in large flocks for protection from predators. Just like small and medium sized CPG companies who can flock together to protect each other from retailers and Tier 1 predators

Small and Medium Size
CPG Manufacturers All
Face Similar Stress

Managing trade promotion spending in general and trying to compete with the larger Tier 1 manufacturers, in particular, is very stressful

Our Goal–Help Our Clients
Reduce The Stress & “Relax”

So we had to not only help them “Manage” their trade spending (TPM), we needed to help make it more “Effective” – hence, Trade Promotion Effectiveness (TPE).

The TPE Community
Was Created To Collaborate
On Systems & Services

By collaborating on the most effective trade promotion strategies our collective “community” of clients could better compete with their respective category leaders

AND LET’S FACE IT, WHO LOOKS AT A FLAMINGO AND DOESN’T THINK
WARM WEATHER, THE BEACH, VACATION, MARGARITAS AND RELAXATION

Time to Bring in
the Trade Experts

Time to Bring in
the Trade Experts

We Are Former CPG Trade Experts

THIS IS A MAJOR DIFFERENCE BETWEEN ADESSO AND OUR COMPETITION

We are former sales and trade executives from major CPG manufacturers and the Natural Specialty Organic industry. We’re not just software folks. We understand your issues – we experienced and dealt with them first hand every day.

We know trade, we know your pain, and we built our systems
and services to simplify and address your issues…

SO YOU CAN RELAX

Dr. Oetker
Bel Brands USA
White Castle
Once Upon A Farm
Farmers Hen House
NORPAC Foods
Tata Global Beverages
Chef’s Cut Real Jerky
Jiffy Mix
TH Foods
High Liner Foods
Jel Sert Company
iHealth
U.S. Nonwovens Corp.
William Grant & Sons
Wild Friends Foods
Diamond Foods
Reynolds Consumer Products
Idahoan Foods
American Pop Corn Company
E.T. Browne
Imperial Sugar
On-Cor Frozen Foods
Riviana Foods Inc.
Way Better Snacks
Olivio Premium Products
Jennie-O Turkey Store

Management Team

FRED SCHROEDER

President & CEO

RICH JONES

EVP of Technology

KEITH PEERS

VP Strategic Initiatives

MARK PARKER

Strategic Partner

ROB DUMELLE

Senior Finance Manager

KARIN SOUREN

Director of Marketing

Who We Help Relax

Imperial Sugar
High Liner Foods
Idahoan Foods
E.T. Browne
Farmers Hen House
Once Upon A Farm
Tata Global Beverages
On-Cor Frozen Foods
Way Better Snacks
Bel Brands USA
Reynolds Consumer Products
American Pop Corn Company
Dr. Oetker
Riviana Foods Inc.
William Grant & Sons
Jennie-O Turkey Store
Wild Friends Foods
iHealth
U.S. Nonwovens Corp.
Jel Sert Company
White Castle
Olivio Premium Products
TH Foods
NORPAC Foods
Chef’s Cut Real Jerky
Jiffy Mix
Diamond Foods

ADESSO IS OWNED BY STROME GROUP

A Single Investor
with Long Term Vision

ADESSO IS OWNED BY STROME GROUP

A Single Investor
with Long Term Vision

Adesso Ownership

OUR COMPETITORS ARE MOSTLY OWNED BY
INVESTMENT BANKS & VENTURE CAPITAL FIRMS

Adesso Ownership

OUR COMPETITORS ARE MOSTLY OWNED BY INVESTMENT BANKS & VENTURE CAPITAL FIRMS

Adesso Solutions is wholly owned by Strome Group, the parent company
of Strome Investment Management and a holding company for several concentrated businesses investments. Founded by Mark Strome, Strome Group believes that concentrating on a small portfolio of non correlating business that they know intimately
is the best path to growth of capital.

Mark Eugene Strome founded Strome Investment Management, L.P. in 1992 and serves as its Chief Investment Officer. Mr. Strome founded Strome Securities L.P. in 1992. Mr. Strome is the Founder and primary stockholder of securities brokerage company and investment management company and

is responsible for raising and managing $1.4 billion in private placement hedge fund investments focusing on non-traditional investments including commodities, currencies, bankruptcy eorganizations, and venture capital and private equity investments.

Prior to founding Strome Investment Management, Mr. Strome was a Portfolio Manager at Kayne Anderson. He serves as Chairman of the Board at Strome Investment Management, L.P., and serves as a Director at Endurance Ventures. Mr. Strome also serves as a Member of the Board of Directors of National Water and Power, Eco-Duro Corporation, NWP Services Corporation and Mobil Satellite Ventures.

He is a Trustee for New Roads School and Big Bear Foundation, and serves on the Board of Advisors of John Hopkins Medical Center. Mr. Strome is a frequent guest at investment speaking forums and has been featured in number publications, including the Wall Street Journal, Barrons, Forbes, and others. He was the honorary Doctor of Science in 1998 from Old Dominion University.

Mr. Strome holds an M.S. in Economics from the University of California at Berkeley and a B.S. in Engineering from Old Dominion University.