“You’ve made such progress, I’m all in!”
That’s what our owner, Mark Strome of The Strome Group, said when we presented our plan and early results on focusing Adesso on offering not just a better TPM product, but including a range of trade services from a new team of manufacturer side CPG trade experts, and starting a TPE community to help our clients collaborate to improve their trade promotion effectiveness.
And he wasn’t just all talk. He recapitalized the company, became the sole owner, eliminated all debt and has indicated he is in it for the long term. Armed with that level of owner backing and financial support we have made even more progress and generated even more favorable results during the past 6 months.