Adesso Trade Promotion Management System

Why Adesso’s  Flamingo Trade Promotion Management?

The Flamingo TPM System is the first step in your journey to TPE.

In 2012, we migrated to a SaaS common platform (.Net) in the cloud to enhance usability, functionality, visibility and updates. It avoids the costs and time for updates that make customized solutions inefficient and ineffective for everyone.

Flamingo TPM was developed based upon CPG Trade Promotion Management business needs; not simply a software perspective.

Number1 The Adesso team has a unique combination of experience, both at major CPG manufacturers in sales and trade marketing positions, and at every major TPM provider – the big guys and the niche players.

Adesso CPG Manufacturer Experience in TPM:
Procter & Gamble, The Minute Maid Company, Dole, Chiquita, The Coca Cola Company, Kraft, Fresh Express, Kroger, Bel Brands, Pepsi, Nielsen, IRI, and Advantage Sales & Marketing.
Adesso TPM Provider Experience:
Adesso, Accenture, Gelco, MEI, Demantra, CAS, SAP, Demandtec, Oracle and IBM.

Therefore, we are intimately familiar with the business side of managing and maximizing trade spending to generate the most efficient and effective results for your dollar – at big companies with huge trade budgets, and at small companies where the entire marketing spending on their brands is done with trade deals. We have managed trade spending at all the top retailers, as well as, many of the smaller ones.

Intimately Involved Clients

“…very few software manufacturers get input from their clients… they are listening to their users.”

Jerry Cook,
Chief Commercial Officer
Sager Creek Vegetable Company

“I appreciate the fact that they’re working on the things that matter to us. They’re pretty willing to listen.” 

Steve Huisenga,
Vice President of Sales
American PopCorn

“I thought the conference was great…soliciting our feedback.”

 Vernetta McDowell,
Dir of Sales Operations
Reynolds Consumer Brands


Happy Clients

“It has been a great system. Our brokers feel this has been user friendly. When we did our upgrade in October, a broker freaked out on me — thought we were leaving Adesso.”

Karen Prophet,
Promotions & Trade Spend Mgr
Idahoan Foods

“I like the tool, there’s a lot of enhancements that are going to be better for us, our sales force and for the end user.”

Bev Melnyk,
Sr Sales Operation Mgr
New World Pasta—Riviana Foods

Watch & Read
More Client Reviews »

Number2 Our clients are intimately involved in system development to ensure it meets their needs via:

  • Formal system planning meetings
  • Informal client feedback
  • Periodic and annual conferences


Number3 The results speak for themselves… our clients are very happy!


Number4 Additionally, a major Industry Analyst gave the Flamingo TPM system rave review’s for both ease of use and functionality:


Excellent “hovers” to expose underlying data.
Hyperlinks to all aspects of the application.
Deep functionality in promotion planning, execution and settlement.
Integration to its line of payments capabilities.


Very user friendly.
Unique yellow shading to indicate mandatory entry fields.

Number5 We also know every major TPM provider’s systems.

Their strengths and their short comings. So our system roadmap focuses on the best practices with a full industry perspective.

Most importantly, we know that their teams are mostly IT / software people looking to sell you software vs. our trade experts looking for a long term partnership.