At Adesso, we aim to be our client’s trusted long-term partner, and as part of this goal, be a source of industry information that will help our clients and not-yet-clients in their journey to TPE.
Helpful resources and best practices for trade promotion effectiveness in the CPG industry.
A series of blog posts written by the Adesso team, which include industry trends, and helpful trade management advice for CPG manufacturers who may be looking for a solution partner.
Group Discussions on LinkedIn
Wanna Talk About Trade Analysis?
The Trade Analysis for SMB Consumer Packaged Goods Companies group promotes collaboration and a community between smaller CPG companies who feel all alone when trying to compete against Tier 1 companies who have category ownership. This is a select group who have different challenges, such as less resources in terms of time and money to conduct detailed analysis.
Join Peers in Smaller CPG Startups!
Discussions & solutions for those looking to learn more about navigating the unique & complex CPG industry. Through experience, dialogue, connections & partnering, this group strives to assist these new, emerging companies maximize their opportunity for success. Main focus revolves around trade spending, deduction management and the relationships with retailers & distributors.