Company Signs Five New Customers in Q4, Fifteen in 2009; Receives Readers Choice
Award for Third Consecutive Year
Rolling Meadows, IL. December 31, 2009— Adesso continued its momentum in 2009 with 15 new clients signing contracts for its award-winning TPM suite of products. Despite the tough economic climate, Adesso welcomes these new customers: Riviana Foods, Cacique, ASM-Canada, Gilsa Dairy, William Grant, and Rich Products Foodservice.
These recent industry wins prove that Adesso’s TPM suite of products provides customers with tight control of their TPM budgeting, funding, and deal execution. “It’s no accident that again this year, Adesso won a major industry award,” said Tim Vollman, Adesso’s CEO. “The better the TPM solution, the better the performance of the customers that depend on it.”
Adesso was recently honored with a Readers Choice Award from Consumer Goods Technology, for the third consecutive year.
In 2010, clients will continue to benefit from Adesso’s commitment to product evolution, Vollman continued. “We’ll be offering our current clients a new reporting upgrade in Q2 2010, which will provide significant improvements to spending visibility throughout our clients’ organization. This new reporting will include dashboard reporting, and other functions to provide visibility to Key Performance Indicators (KPIs).”
With Adesso’s comprehensive product suite, CPG companies can align their TPM processes during these challenging economic times. Adesso’s VP of Sales, Mary Antil, continues to see strength in the mid-market, where companies are even more challenged to compete against larger brands and private label. “To make every dollar on trade promotions count, TPM solutions must go beyond the traditional definition of TPM,” Antil commented. “Leading CG companies need the advanced functionality of Adesso’s solutions in order to truly understand the effect of trade funds on their margins.”
Adesso’s full suite of product offerings deliver a single unified view into what trade promotions are doing that leads to better reporting, better visibility and better accountability overall.