Adesso Solutions

Adesso in the News Adesso has Strong Q1 2010 Adesso Momentum Continues in 2009 Adesso Adds Key Execs as Growth Continues Redox Brands selects Adesso Adesso Adds 6 New Clients Adesso Expanding Webpay Solution Adesso continues rapid growth in 1st Quarter 2009 Adesso Solutions Launches Mobile Pay for CG Companies Adesso Opens 2009 with 18 New Clients Adesso adds Four more clients so far in 4th Quarter Adesso adds JelSert to its Growing list of Clients Adesso ends 3rd Quarter with record 5 new Customers Baxter Food Group selects Adesso Wise Foods Selects Adesso Solution Adesso SAS70 Certification for 2008 Adesso Adds 4 New Clients in 2nd Quarter Adesso adds Automated Distributor data downloads Adesso adds Mobile Technology New Release to Include Expanded Deal, P & L, and Revenue Planning Adesso Opens 2009 with 18 New Clients Adesso ranked #1 by CGT Magazine Adesso and Gelco merge to lead TPM Market American Pop Corn Palermo Villa chooses Adesso Multi-Year Contract Extensions Adesso releases the Alert Module Multi-Year Contract Extensions Clients continue expansion Key clients extend contracts SAS 70 Type II certification New client migrates from VistaCPG Historical Backup Utility release Rebate, Growth & Income Reporting Adesso connects to Brokers & Retailers Adesso expands to top Food Service Co. Dynamic Excel Reporting XML Data feeds enabled Dynamic Planning Calendar release Freemont Company Lincoln Snacks T. Marzetti selects Adesso's TPM solution Idahoan Foods selects Adesso Adesso serves smaller CPG Mfg Fast-Tracking TPM solution Coles - Instant visibility with Adesso Adesso Analytics SAS Certification from End to End Phoenix Brands expands		Trade Promotion Spending Expected to Increase in 2009 Says Consumer Goods Technology Survey –Adesso Delivers Much Needed Analytics to SIX New Clients since Q2 2009 Rolling Meadows, IL., August 31, 2009— While only 52 percent of companies in 2008 evaluated trade spending, more and more companies are attempting to implement trade promotion management (TPM) applications to improve TPM analysis in 2009. This finding, released in The Sales and Marketing Report* survey, (06.09), by Consumer Goods Technology (CGT) and AMR Research, also shares the frustrations of Consumer Goods (CG) companies to find the right TPM solution for their needs. The study revealed that while the average CG company has taken on three TPM projects in the last five years, they aim to increase their spending on TPM to understand how to best leverage trade funds to drive a definitive ROI. Clearly, Adesso’s solution has hit a chord for these companies and proudly announces the signing of six new clients since the second quarter of 2009. Adesso has also converted most of the former Gelco clients to the Adesso solution, and will complete these final conversions by December of this year. Adesso’s solution meets another need expressed by respondents of The Sales and Marketing Report* survey. Increasingly, companies want marketing analytics that are easy to use and can be configured by the line of business manager. Respondents say CG companies want reports and “what-if” analysis output in minutes, not hours. Adesso’s Scorecard, Reporting and Post-Promotion Analysis are the very tools that allow CG companies to analyze how to best leverage trade funds to drive a definitive ROI. “Adesso’s continued growth is not only significant in this difficult economy, but is significant given the continued challenges of CPG companies against private label in the marketplace,” commented Tim Vollman, Adesso CEO. “It is critical for companies to not only understand their spend, but to also analyze the spend given the competitive price points.” With Adesso’s post promotion tool, users can quickly analyze the lift, ROI, and market share by examining these key metrics. What’s more, Adesso continues to expand its offering to include the key components of Funding, Deal/Pricing Planning, and payment resolution, and promotion analysis; adding four new key functions this year. About Adesso Solutions Adesso Solutions, a leader in TPM resources for the CPG industry, serves more than 100 clients with real-time, synergistic solutions to manage their trade promotion activities more profitably and efficiently. Adesso’s five product lines as highlighted below comprehensively help CG companies with trade promotion planning while allowing them to gain valuable insights from the field about trade spending effectiveness. For more information, visit: www.adessosolutions.com.