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Adesso in the News





























 

Tough Economy Requires Real-Time TPM Adaptability –Adesso Core Strengths Land Four New Clients in Q1 2009

 Rolling Meadows, IL., April 30, 2009— Adesso’s comprehensive and flexible TPM solutions prove beneficial to four new clients in the first quarter 2009. The same period also marks Adesso’s continued expansion within Canada and the signing of additional clients including:  Dr Oetker, maker of baking and desert mixes, American Rice, and Philips Electronics.

 Interestingly, recent research by wRatings points to several reasons for Adesso’s continued success despite a challenging economy. Findings from wRatings, Most Competitive Retail & Consumer Goods Study, released April 8, 2009, show a 50% turnover in the Top 20 companies during mid-2008 compared to those that remain in the Top 20 during Q1-2009. 

 The report concludes that the companies remaining in the Top 20 today are on track to emerge from the recession with greater customer and economic strength than their rivals.   The report also states that critical elements to success include access to real-time data and the ability to transform business faster than ever before.*

 Adesso’s 150+ clients see their ability to respond quickly to market demands improve as they employ a flexible and responsive TPM system.   Given that many companies today spend nearly 20% (of revenue) on trade spending, competitive manufacturers are committed more than ever to a comprehensive a TPM system.

 “Adesso has shown resiliency in this difficult economy”, comments Tim Vollman, Adesso CEO.  “This is a testament to our product, financial stability, and overall solution offering. We see continued growth throughout 2009 as companies continue to look for ways to improve their controls over Trade spending, and to analyze the effectiveness of their promotions.”

 “That access to real-time data along with the ability to analyze and make adjustments from the field is no longer optional for CG companies today,” continues Vollman, “It’s a requirement that will contribute to their long-term success.”

About Adesso Solutions
Adesso Solutions, a leader in TPM resources for the CPG industry, serves more than 100 clients with real-time, synergistic solutions to manage their trade promotion activities more profitably and efficiently. Adesso’s five product lines as highlighted below comprehensively help CG companies with trade promotion planning while allowing them to gain valuable insights from the field about trade spending effectiveness. For more information, visit: www.adessosolutions.com.