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Adesso in the News





























      Adesso Solutions Opens 2009 with More than 18 New Customers
 

Rolling Meadows, IL., January 27, 2009—Adesso Solutions, the leader in Trade Funds Management, today announced a record year in 2008 by signing 18 new clients, ten of which are already ‘live’ on the Adesso TPM solution. This accomplishment rounded out an impressive year of company achievements and customer success that positions Adesso to quickly assist CPG companies to achieve their trade promotion goals in 2009.

Adesso’s 16th customer is Newman’s Own®, Inc., founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982. Newman’s Own®, Inc., is now a leading premium food company that offers more than 175 varieties of delicious all-natural food and beverage products. Based in Westport, CT, Newman's Own Foundation continues Paul Newman’s commitment to donate all profits to charity. More than $250 million has been given to thousands of charities since 1982. (www.newmansown.com)

 

Other new customers Adesso has added in the last 90 days include:

  • Jel Sert: For over eighty years, generations of families have enjoyed Jel Sert products. Quality, flavor, fun and value have always been and will always be the guiding principles at the Jel Sert Company. (www.jelsert.com)
  • Post Foods, LLC: Post Foods, LLC produces branded cereals, a variety of value brand and store brand foods sold under the individual labels of various grocery, mass merchandise and drugstore retailers, and frozen bakery products sold to in-store bakeries, restaurants and other foodservice customers. (www.Postcereals.com)
  • National Fruit Product Company: For over 98 years, White House Foods has been a tried and true family tradition, gracing lunch boxes and dinner tables for generations. Product offerings from White House include: apple cider, apple sauce, fruit pie fillings and vinegars. (www.whitehouse-foods.com)

“This milestone is all the more gratifying when we think about the role Adesso has played in boosting the success of CPG businesses over the last 7 years,” said Tim Vollman, CEO of Adesso Solutions. “Every person here understands that it’s our customers’ success that matters most. We all work to ensure that each of our 150+ customers has a positive experience with our services. The challenge of meeting that goal everyday is what drives our business and our continued growth.”

These milestones capped off a momentous 2008 for Adesso.  Other noteworthy achievements during the year of 2008 included:

  • Company Expansion: In an effort to enhance support for its customers, Adesso expanded its customer support staff, added three new Client Service Consultants, and moved to a new location in Rolling Meadows, Illinois. Adesso ended 2008 with more than 45 employees company-wide serving our 150+ customers.
  • Technology Evolution: Together with their clients, the Adesso team recently added the Post Promotion module to analyze promotion effectiveness.   Adesso will soon be expanding this module to incorporate POS data.
  • Industry Award: Adesso’s TPM Solution has been recently received a 2009 Readers Choice Award as one of the top five vendors for Customers TPM Experience. Adesso has been honored in this category for the second year in a row by Consumer Goods Technology Magazine.

Adesso’s FIVE Advantages offer web-based, real-time answers that can also be analyzed via Excel for remote reporting, calendar planning and review. For more information, visit: www.AdessoSolutions.com.

About Adesso Solutions
Adesso Solutions, a leader in TPM resources for the CPG industry, serves more than 100 clients with real-time, synergistic solutions to manage their trade promotion activities more profitably and efficiently. Adesso’s five product lines as highlighted below comprehensively help CG companies with trade promotion planning while allowing them to gain valuable insights from the field about trade spending effectiveness. For more information, visit: www.adessosolutions.com.