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Lincoln Snacks® to Leverage Adesso's Trade Management Solution for Promotional Planning
 Forecasting & Analysis Capability will Enable New Product Visibility
Arlington Heights, Il (September 20, 2005) - Lincoln Snacks, a division of Ubiquity Brands, announced today that it has selected Adesso Solutions LLC to provide their Trade Promotion Management solution. Adesso's solution is an entirely web-based application with enhanced promotion planning and execution, multi-level volume forecasting and reporting with detailed deduction management driven by a powerful Workflow Engine.
The Adesso Workflow Engine automatically drives notification and process steps to collaborate and gain efficiencies throughout the planning, execution, resolution, and analytics processes. Adesso's rule-based system provides the financial controls that consumer product companies require to ensure that business rules are adhered to by retail partners and field sales.
 "Adesso and its TPM solution provide Lincoln with enhanced visibility and superior control over our trade promotion management processes," said James Sego, Executive Vice President of Sales for Lincoln Snacks. "The Adesso solution enables huge process improvements through workflow automation that minimizes paper handling and provides immediate, transparent reporting to our sales and marketing team. We strongly believe that this technology allows Lincoln Snacks and our retail partners to drive the most cost -effective promotions possible."
The unique features and audits of the Adesso solution allowed Adesso to obtain SAS70 Type II certification, and have positioned them as the most comprehensive and tightly controlled TPM system in the marketplace. Adesso was voted by the broker community as the easiest TPM solution to use, highlighting the significant timesavings to enter, execute, and analyze account and promotional plans.
About Lincoln Snacks
 Lincoln Snacks is a division of Ubiquity Brands, a Chicago-based snack food company that also owns Jays Foods. Lincoln Snacks Company is nuts about caramelized popcorn, producing caramel-coated, gourmet popcorn and other snacks under the Poppycock®, Fiddle Faddle®, and Screaming Yellow Zonkers® brands, along with Just the Nuts!™ Lincoln Snacks products are sold in the United States and throughout the world.
About Adesso Solutions
Adesso Solutions, a leader in TPM resources for the CPG industry, serves more than 100 clients with real-time, synergistic solutions to manage their trade promotion activities more profitably and efficiently. Adesso’s five product lines as highlighted below comprehensively help CG companies with trade promotion planning while allowing them to gain valuable insights from the field about trade spending effectiveness. For more information, visit: www.adessosolutions.com.
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