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Palermo Villa Inc.
Arlington Heights, Il (August 1, 2007) - Palermo Villa Inc., creators of the Palermo Pizza brand of Milwaukee, WI, has chosen to manage their Consumer Product Goods Trade and Deduction operations with Adesso Solutions' industry leading Trade and Deductions software package in conjunction with Adesso-partner IRM Corporation's Discovery System for Business Intelligence and Analytics . Palermo Villa new implementation will allow them to utilize Application Program Interfaces for ongoing transfers between their existing Great Plains application and Adesso. As an entirely web-based application with enhanced promotion planning, multi-level volume forecasting, Palermo Villa Inc. can effortlessly fine-tune the solution using their business rules while allowing access of Adesso to both their office staff and brokers in the field.
The unique features and audits of the Adesso solution allowed Adesso to obtain SAS70 Type II certification, and have positioned them as the most comprehensive and tightly controlled TPM system in the marketplace. Adesso was voted by the broker community as the easiest TPM solution to use, highlighting the significant time savings to enter, execute, and analyze account and promotional plans. Deduction management is driven by the powerful Adesso Workflow Engine. The Workflow Engine automatically drives notification and process steps to collaborate and gain efficiencies throughout the planning, execution, resolution, and analytics processes. Adesso's rule-based system provides the financial controls that consumer product companies require to ensure that business rules are adhered to by retail partners and field sales.
About Palermo Villa Inc.
Started as an Italian bakery by Jack & Zina Fallucca in 1964, Palermo Villa Inc. entered the frozen pizza industry in the 1970’s with the introduction of its Palermo’s brand of premium frozen pizzas. Palermo’s is an innovator in the category, creating the industry’s first self-rising frozen pizza and its first ultra-thin crust product. Today, the company sells a number of products under its Palermo’s brand of premium frozen pizzas including Palermo’s Primo Thin™, an ultra-thin crust pizza, and the newly introduced Palermo’s Rustico™, their pizzeria thick crust pizza, through supermarket and club stores across the country. Palermo Villa Inc. is also a leading manufacturer of premium private label frozen pizzas, which it custom makes for retailers across a variety of channels from coast to coast.
About IRM, Inc.
IRM is the leading provider of Business Intelligence solutions for the Food & Beverage industry. Incorporating Adesso Solutions' premier Deduction Management (DM) application, IRM's tools allow organizations to quickly understand complex business issues and improve their effectiveness and profitability. IRM offers a complementary suite of powerful and software solutions that transform static business data into actionable Business Intelligence that can directly impact the bottom line.
About Adesso Solutions
Adesso Solutions, a leader in TPM resources for the CPG industry, serves more than 100 clients with real-time, synergistic solutions to manage their trade promotion activities more profitably and efficiently. Adesso’s five product lines as highlighted below comprehensively help CG companies with trade promotion planning while allowing them to gain valuable insights from the field about trade spending effectiveness. For more information, visit: www.adessosolutions.com.
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