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Idahoan Foods selects Adesso Trade Management Solution
 Client looks to utilize Adesso's collaborative planning for quick ROI
Arlington Heights, Il (August 29, 2005) - Adesso Solutions LLC, developer of Trade Promotion Management(TPM) software continues to add clients, as Idahoan Foods selects Adesso for its hosted TPM solution.
"Idahoan has had a long commitment to the retail trade. The addition of the Adesso solution further enables quicker response and improved customer relations. The use of the analytical tools will help Idahoan and our Retail partners optimize case movement" according to Drew Facer, Director of Business Development and Marketing for Idahoan Foods. Idahoan will begin the project immediately, as they each look to capitalize on the Adesso collaborative planning tool, along with its industry leading deduction resolution module for 2006 planning.
Adesso has also been selected by the broker community as the easiest system to plan, execute and track, and resolve Trade related spending. Adesso's rule based system provides the financial controls that an organization requires to insure its business rules are adhered to by all business partners and field Sales. The Adesso Workflow Engine automatically drives notification and process steps to collaborate and gain efficiencies throughout the Planning, Execution, Resolution and Analytics processes. These features and audits are what allowed Adesso to obtain SAS70 Type II certification, and have positioned Adesso as the most comprehensive and tightly controlled TPM system in the marketplace.
Idahoan Foods, manufactures a variety of potato products under the Idahoan® brand for sale in retail food, foodservice and club channels across the United States and Canada. Products include Original mashed potatoes, Flavored Mashed Potatoes including (Roasted Garlic, Butter and Herb, Four Cheese, Loaded Baked Buttery Homestyle, Southwest and Baby Red's), Scalloped and Au Gratin potatoes and Hash Browns, as well as ingredient products such as flakes, slices, dices and shreds. Idahoan's commitment is to provide customers with the highest quality products on the market.
About Adesso Solutions
Adesso Solutions, a leader in TPM resources for the CPG industry, serves more than 100 clients with real-time, synergistic solutions to manage their trade promotion activities more profitably and efficiently. Adesso’s five product lines as highlighted below comprehensively help CG companies with trade promotion planning while allowing them to gain valuable insights from the field about trade spending effectiveness. For more information, visit: www.adessosolutions.com.
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