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The Consumer Packaged Goods industry is complex, and often leaders and entrepreneurs find themselves struggling with challenges such as managing manufacturer chargebacks, understanding trade spending and expectations, maintaining a sustainable gross margin, and the relationships with retailers and distributors.
Below are two resources that will help you to begin to understand how to navigate the complexity:
For individuals looking to learn more about how to navigate the unique, complex CPG industry, where peers and industry experts share best practices to improve the collective trade promotion effectiveness.
Our white paper series focuses on topics that arm you with knowledge and recommendations you can implement for immediate process improvement.
Next up: “5 Keys to Competing and Surviving in the Natural-Specialty Segment of the CPG Industry.”