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Cole's Has Instant Visibility with Adesso

Cole's Quality Foods, Inc.Arlington Height, IL, July 30, 2005 - Adesso is pleased to announce the deployment of its industry leading Account Planning, Trade Funds, and Deduction Management software solution to Coles Quality Foods. Coles will be utilizing all modules of Adesso including its latest Forecasting Module, which provides distribution visibility for all products and customers. In addition to the standard Account Planning, Forecasting, and industry leading Deduction Management module, Coles will also utilize the latest reporting module, which provides both Web based OLAP reporting and distributed reporting via the SQL report server technology.

About Cole's

Founded in 1943, Cole's Quality Foods is a privately held, Michigan-based company. In 1972, Cole's invented the first frozen garlic bread and created a category that today, generates over 300 million dollars in sales. The company's product line includes a variety of frozen garlic breads, garlic toasts and garlic bread sticks. An innovator and category leader, Cole's has experienced consistent revenue growth throughout its 60-year history. Cole's was first to offer a complete line of frozen garlic breads and toasts that go from freezer to table in 10 minutes or less. The company employs more than 150 people in Muskegon and Grand Rapids, Mich.

To learn more about Cole's, go to the company's Web site at www.coles.com.

About Adesso
Adesso Solutions enables Consumer Product Goods (CPG) Manufacturers to efficiently execute and effectively analyze their Account Planning & Forecasting, Trade Promotion spending, Deduction Resolution and Customer Profitability. Adesso's TradeAdvantage is a cost effective Microsoft suite-based, integrated technology that enhances teamwork between corporate and the field sales. Adesso clients include Activision, Alberto Culver, Amerifit, Apple & Eve, Barilla of America, Coles Foods, Idahoan Fresh Pak, Perfetti Van Melle, Phoenix Brands, Reily Foods, Solo Cup and more.