Phoenix Brands continues to expand its array of colors as well as the use of the Adesso Trade Promotion Management solution. Phoenix Brands successful implementation of Adesso throughout the United States has enabled them to gain control and visibility over their Promotional spending as they continue to build these brands. Phoenix Brands will broaden its use of the Adesso Solution and implement Adesso in their Canadian Business.
Phoenix Brands, manufacturers of Sunlight® Dishwashing products, Rit® fabric dyes and laundry additives, Niagara® Spray Starch and other popular consumer laundry products. Rit Dye has been a household name for over 80 years. Rit comes in 35 brilliant colors that can be combined to create any shade you desire. Niagara brand products have been trusted laundry aids in homes for many years, and have all earned the Good Housekeeping Seal of Approval.