Adesso Solutions

Adesso Clients Activision Selects Adesso Adv. Sales & Marketing Alberto Culver American Popcorn Amerifit Brands Apple & Eve Barilla America COBALT PHARMACEUTICALS INC. Coles Quality Foods, Inc. Furman Foods Hoffman LaRoche Ltd. Idahoan Foods Kerry Foods Lincoln Snacks Michael Angelo's Gourmet Foods NCE Newmans Own On-cor Frozen Foods Palermo Villa, Inc. Perfetti / Van Melle Phoenix Brands - Canada Phoenix Brands - USA Redox Brands, Inc. Solo Cup Operating Corp. T. Marzetti Turtle Wax Wasa American Rice		Redox Brands, Inc. Redox Brands Selects Adesso to Increase the Biz! Adesso Solutions, LLC is pleased to announce the deployment of its industry leading Consumer Product Good Trade and Deduction Resolution Management software package at Redox Brands, Inc., in suburban Cincinnati, OH. Richard Owen, a former executive of Procter & Gamble (P&G), founded Redox Brands, Inc. in May of 2000. Redox was established to acquire and revitalize branded laundry and household cleaning consumer products with attractive brand equity. Redox currently owns, supplies, and markets Oxydol and Biz. Redox acquired the Oxydol laundry detergent brand in June 2000 from P&G, followed by another P&G Brand, Biz color-safe bleach, in September 2000. Redox selected="true"="true"="true"="true"="true" Adesso Solutions because it is an entirely web-based application with enhanced promotion planning, multi-level volume forecasting, and integrated OLAP reporting and detailed deduction management driven by a powerful Workflow engine. Redox will utilize Adesso's new TradeAdvantage™ solution to manage their trade funds, promotion planning, and deduction management. Retaining its industry-leading features and innovative functionality of the Trade and Deduction Resolution Management solution, Adesso's new TradeAdvantage™ will raise the bar by offering: Enhanced Workflow engine to drive collaboration and compliance within the Trade Promotion rules established Streamlined screen design for more efficient navigation Sarbox compliant Trade Fund and Deduction Resolution Management functionality Redesigned flexible reporting and analysis including the ability to deliver automated reports based on customizable triggers Detailed deduction processing including Splits, Transfers, and Resolutions on the same screen About Adesso Adesso Solutions enables Consumer Product Goods (CPG) Manufacturers to efficiently execute and effectively analyze their Account Planning & Forecasting, Trade Promotion spending, Deduction Resolution and Customer Profitability. Adesso's TradeAdvantage is a cost effective Microsoft suite-based, integrated technology that enhances teamwork between corporate and the field sales. Adesso clients include Activision, Alberto Culver, Amerifit, Apple & Eve, Barilla of America, Coles Foods, Idahoan Fresh Pak, Perfetti Van Melle, Phoenix Brands, Reily Foods, Solo Cup and more.