Why do “software analysts” exist?

Why do “software analysts” exist?

The obvious answer is that software is complex and you need Subject Matter Experts (SME’s) to have the depth of experience and the time/role to evaluate all the solutions to provide an informed analysis of the focus, pros and cons of each solution provider. That is a...
Are you focusing too much on the demo and the software?

Are you focusing too much on the demo and the software?

The typical place that the small and medium (SMB) size CPG manufacturers start when they recognize they need a Trade Promotion Management solution is the software itself. The belief is that the most important thing to do is “see the demo of the TPM product.” WRONG!...

It’s Not Just About the TPM Software

Too many small and medium sized (SMB) CPG’s seem to think that the “TPM software” is the panacea that will be the answer to their problems. Therefore, they send out their RFP and call in the usual solution providers in the TPM space for “demos” of the solution. And so...

Can one TPM solution fit all?

The simple answer is a resounding yes! Managing trade funds is complex. However, the basics of managing trade funds is not different, particularly between  the small and medium size CPG manufacturers. There just aren’t 10 ways to clear dedictions that are all...

Are you flying blind?

You wouldn’t fly a plane blindfolded because you can’t see where you’re going – whether it’s looking out the window or at the instrument panel. The same holds true for effectively managing your trade spending. If you don’t have both a TPM solution and syndicated...