What’s Up With Pricing?

What’s Up With Pricing?

by Fred Schroeder I seem to have missed an email, or a blog, or maybe some ‘best practice’ introduced over the last year in regards to pricing. It seems that when someone asks you for a price for what you are selling, it now apparently means nothing. Later on, there...
What to Look for in a TPM Solution—Now & Long-Term

What to Look for in a TPM Solution—Now & Long-Term

by Fred Schroeder How often have you thought about replacing your Excel spreadsheets to address your lack of visibility into trade spending? I’m sure it’s crossed your mind. And if you’re like most, you can’t spend countless hours developing an RFP (not that...
Getting another perspective on trade spending

Getting another perspective on trade spending

Many of us often fall into the trap of living in our own little world. We are busy with too many things to do so we just try to keep our heads above water, meet deadlines, and approach problems and retailers the same way we always have. There’s comfort in having...
The TPE Gap (Trade Promotion Effectiveness)

The TPE Gap (Trade Promotion Effectiveness)

Everyone in CPG who has anything to do with trade spending knows the importance of having a trade promotion management or TPM product / solution. Not everyone uses one, and many don’t use it correctly, but most at least see the need and benefit. CONTROL. TPM products...