Adesso News

Hodgson Mill Joins Adesso Solutions’ Client Community to Improve Trade Promotion Effectiveness 

We are excited to announce that family-owned, Hodgson Mill of Effingham, IL, has joined Adesso’s community of client-partners. Hodgson Mill is the maker of top quality flours, baking mixes, pastas, sides, and more – both in the traditional retail segment of the CPG industry, as well as the natural-specialty market.

Hodgson Mill joins Adesso

After attending Adesso’s annual Trade Experts Council conference in mid-October, Jeffrey Masters, CFO at Hodgson Mill commented, “The conference provided us with an opportunity to interact and network with Adesso’s team and client community, and to hear about their system from users, not from sellers.”

“It has been a pleasure getting to know the team at Hodgson Mill,” said Fred Schroeder, President & CEO. “We look forward to getting them set up and live quickly on the Flamingo TPM system, and immediately benefiting from our system effectiveness services to maximize their trade promotion investment.”

For additional information, we invite you to visit us online, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

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Adesso Earns Best-In-Class Distinction: POI Analysts Cite Value, UX & Deep Industry Expertise

Adesso 2017 POI Best-in-Class DistinctionRolling Meadows, IL. November 3, 2017 – Adesso Solutions, a leading US provider of Trade Promotion Management solutions for small and medium sized CPG companies, earned the distinction “Best-in-Class for External Collaboration” in the 2017 TPx Vendor Panorama, published by the analyst firm, Promotion Optimization Institute (POI). Among some of the most noteworthy recognitions from this annual evaluation was Adesso receiving mention about a stable and viable company that provides good value on the investment, with deep experience and a team that knows the industry. The Flamingo TPM system was described as an intuitive solution to use, with analytics focus for both the retail, foodservice as well as natural-specialty segments of the industry. Additionally, Adesso was complimented for its collaborative client-partner community, which enables client feedback into solution upgrades, and facilitates best practices transfer.

POI Partner and analyst, Dale Hagemeyer, rated Adesso’s offering as a “complete TPM solution that is a good value for the money.” Citing Adesso’s long-term focus on acquiring industry experts as an advantage to Tier 2 and 3 clients, Hagemeyer said, “The approach of staffing with industry, as opposed to technology, professionals can help those that are early in the TPM journey. To this end, it has an assessment process that is a very light consulting engagement, the result of which is an objective view of TPM readiness. What is rather unique is that the assessment may actually indicate that a company is not ready to launch into a TPM system deployment. We find few TPx companies that actually have the candor to recommend waiting as opposed to closing the deal.”  Continue reading

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NORPAC Foods, Inc. Partners with Adesso to Improve Trade Effectiveness for Both Retail & Foodservice

More about NORPACWe are excited to share the news that NORPAC Foods, Inc. is partnering with Adesso to improve their Trade Effectiveness. With an opportunity on both the Retail and Foodservice areas of their business, they were looking for a complete trade system that addressed both business segments in a totally integrated and seamless fashion. After a detailed selection process and reference checks, they recognized Adesso was the only partner to have these in one single system.

As Rich Jones, EVP of Technology typically comments, “As we designed and developed our Flamingo system, we had the foresight to make it flexible enough for all CPG business segments. Having a total US based team of developers and being together in our Rolling Meadows office keeps us close to our clients and their needs. We talk to them all the time – it’s not that hard with this level of communication.”

Keith Peers, close to this process and responsible for the setup and their ongoing success, also had a perspective: “The system is easy to use, and our System Effectiveness services are something no one else offers like we do. It creates a clear path to success.”

Please look for more updates as the setup progresses over the next weeks.

For additional information, please contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

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Deductions came in on budget?

Deductions came in on budget!
In early 2016, Idahoan Foods was fed up with their overall deduction/MCB situation and decided to do something about it. It was taking up too much of their time and their broker-partner’s time, and it was costing them money.

Partnering with Adesso, and their use of the industry leading Flamingo Trade Management system, they ended their fiscal year in 2017 with the following results:

  • Absolutely no open deductions/MCB’s ‘over 90 days’.
  • Their total ‘over 60 days’ balance was less than 6% of the open deductions/MCB’s.
  • Their total deductions/MCB’s were less than half of 2016!

To learn more in our recent white paper about how Idahoan and other clients have leveraged Adesso’s Flamingo TPM, as well as the Community and other Trade Effectiveness areas, fill out the quick form below, and we’ll get right back to you!  Continue reading

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Idahoan Foods Leverages Flamingo TPM to End “Over 90 Day” Deductions & Reduce Overall Outstanding MCB’s

Rolling Meadows, IL (September 13, 2017) – Adesso Solutions announced today impressive results achieved by a leading client-partner, Idahoan Foods of Idaho Falls. As deductions and manufacturer charge-backs (MCB’s) continue to be a major area of concern for all CPG manufacturers, including those in the Natural-Specialty arena, Idahoan Foods leverages the power of Adesso Flamingo TPM to drive some impressive results for their 2017 fiscal year (ending August 2017).

Most significantly, Idahoan ended their 2017 fiscal with $0 in their ‘over 90 day’ column for deduction aging. In addition, their total ‘over 60 day’ column is <6% of the total outstanding deductions. Finally, their total deduction balance at the end of the year is 50% of where it was in 2016… they reduced their total deductions by over 50%!  Continue reading

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Flamingle With Adesso!

Is Trade Spending a Significant % of Your Revenue?

Trade spending is often well over 25% of revenue for most CPG manufacturers.
How does this compare to yours?

Are you looking for an easier
and more accurate way to manage trade?

You may want to know more about a Trade Promotion Management (TPM) solution that’s tailored specifically to YOU, and that works for your budget.

It is less time-consuming and less prone to errors and inaccuracies than using spreadsheets. Your entire team has access to real-time, accurate information of your trade spending.

Why Adesso’s Flamingo Natural-Specialty TPM?

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Adesso Announces Upcoming “Trade Experts Council II” Annual Collaborative Fall Client Conference – October 17-18

Fall Client Conference 2017Rolling Meadows, IL (August 11, 2017) – Adesso Solutions announced today the upcoming annual fall client conference, Trade Experts Council II, on October 17-18, 2017. This collaborative client event brings together participants with trade expertise ranging from Executive Leadership to Senior Sales & Finance, Trade Marketing, Field Sales, Sales Finance, and this year with representation from Broker Partners. (More details & agenda)

“With this annual event, we aim to provide our clients with an opportunity to participate in Flamingo TPM System development to ensure that each company’s needs are represented as we prioritize together,” said Fred Schroeder, President & CEO of Adesso Solutions.  Continue reading

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Adesso to Participate in POI Chicago Spring Summit

#POIChicago17

Rolling Meadows, IL (March 30, 2017) – Adesso Solutions announced today they will be attending and participating in this year’s Promotion Optimization Institute (POI) Summit at the Chicago Marriott Downtown on April 5-7.

The theme of this year’s Spring POI Summit is ‘Fusing Digital and Trade Strategies to Drive Mutual Growth – Taking your TPM TPO and Advanced Analytics Capabilities to the Next Level.’ Adesso’s approach to Trade Promotion Optimization for their small to midsize clients is that it is more than just software. By partnering with clients, Adesso joins them in their journey with an easy-to-use TPM system that continues to evolve, supporting services that bring the system to life, and a client community that offers regular opportunities for collaboration and industry learning.  Continue reading

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Adesso Solutions Voted ‘Best In Class’ Provider in CGT Readers’ Choice Survey 2017

Rolling Meadows, IL (February 13, 2017) – Adesso Solutions is proud to announce Adesso was once again voted by readers to be recognized among the “Best In Class Top List of Providers” in the Annual Consumer Goods Technology (CGT) Readers’ Choice issue, published February 13, 2017.

The Readers’ Choice Survey is CGT’s annual recognition of the consumer goods industries’ top technology and service providers, as selected by their end users. Adesso Solutions was recognized as ‘Best in Class’ in the category of Customer Management, which includes Customer Relationship Management, Trade Promotion Management, Retail Execution, and Mobility.

“We would like to thank our clients and CGT’s readers for once again voting Adesso Solutions a leader in this important category.” said Fred Schroeder, President & CEO of Adesso Solutions. “We pride ourselves on being 100% focused on our clients’ success, and we are humbled and grateful for this great honor!” 

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Educational Group & Resources for Emerging Consumer Packaged Goods Companies

We Invite You to Gain Access to Educational Resources,
and Join Peer & Industry Expert Collaboration

The Consumer Packaged Goods industry is complex, and often leaders and entrepreneurs find themselves struggling with challenges such as managing manufacturer chargebacks, understanding trade spending and expectations, maintaining a sustainable gross margin, and the relationships with retailers and distributors.

Below are two resources that will help you to begin to understand how to navigate the complexity:

Natural & Specialty CPGs Discussion Group1. Join a Discussion Group for Natural & Specialty CPGs:

For individuals looking to learn more about how to navigate the unique, complex CPG industry, where peers and industry experts share best practices to improve the collective trade promotion effectiveness.

Ask to Join Now

Adesso White Paper for Emerging Natural-Specialty CPG Manufacturers2. Sign Up to Receive the Upcoming White Paper:

Our white paper series focuses on topics that arm you with knowledge and recommendations you can implement for immediate process improvement.
Next up: “5 Keys to Competing and Surviving in the Natural-Specialty Segment of the CPG Industry.”

Request Your Copy Below Continue reading

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