Adesso News

Pamela Caffrey Joins Adesso Solutions as VP of Client Effectiveness

Adding Further CPG & Consumer Insights Expertise to the Adesso Team

Rolling Meadows, IL. July 9, 2018 – Adesso Solutions announced today the addition of Pamela S. Caffrey, who joins the company to build and lead the Client Effectiveness team and be an integral member of Adesso’s leadership team.

Pam’s background includes a long tenure in leadership positions at Nielsen, the global measurement and data analytics company, where most recently she lead their east region SMB clients, working with clients similar to Adesso’s client-partners. She has built and led teams, has built both new and existing client businesses, is extremely knowledgeable of the CPG industry and possesses the key strengths needed to be successful in leading organizations like Adesso.

“Joining Adesso’s Client Effectiveness team is a great opportunity.” Said Pam Caffrey, Vice President of Client Effectiveness at Adesso Solutions. “I especially look forward to working directly with Adesso’s client-partners to ensure their ongoing improved trade promotion effectiveness.”

“We are excited to welcome Pam to the Adesso team.” Said Fred Schroeder, President & CEO at Adesso Solutions. “Our mission is to measurably, progressively and systematically improve our clients’ trade promotion effectiveness, and with Pamela joining the team, we add additional depth to the team’s collective CPG experience, along with consumer insights expertise, which is key to ongoing solution initiatives.”

About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration.  http://www.adessosolutions.com

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A Flamingo Has Landed at Farmers Hen House

With Their Selection of Adesso’s TPM System & Trade Effectiveness Services

Farmers Hen House Joins Adesso's Flamingo TPM

Farmers Hen House Joins Adesso's Flamingo TPMRolling Meadows, IL. June 22, 2018 – The Flamingo is ready to mingle with the hens, and Adesso Solutions welcomes Farmers Hen House to the flock, as they join the Adesso TPE Community of client-partners. Farmers Hen House is among the many North American natural-specialty CPG manufacturers who have realized the benefits of managing trade spending and deductions within a system, and have made the leap from massive spreadsheets to more effective management of their trade spending budget.

“With spreadsheets we were kind of in the dark.” Said Ryan Miller, President at Farmers Hen House. “We look forward to tracking our data and trade dollars in a real-time TPM system, thereby enabling more effective trade planning and deduction management with our broker partners.”

“Adesso’s pre-built QuickBooks interfaces will enable an easy setup to get Farmers Hen House live quickly in the system.” Said Fred Schroeder, President & CEO at Adesso Solutions. “We look forward to enabling better visibility into their trade spending, as well as more effective management and reconciliation of their deductions.”

For additional information, we invite you to visit us online at http://www.AdessoSolutions.com/LetsMeet, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

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Adesso’s Client Community ‘Migrates’ to the East Coast With the Flamingo TPM System “Key West” Release

Key West Flamingo TPMRolling Meadows, IL. May 31, 2018 – Adesso Solutions announced today the latest Flamingo release, and the Trade Promotion Management (TPM) System’s first migration to the east coast with this release being… Key West!

After a series of releases in the last 3 years, creatively named for west coast beaches, major new client growth and significant technology upgrades created the need for a foundation to move forward. Where better to relax than Key West!  Continue reading

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Webinar: Gain Better Control of Trade Spending & MCB’s

Would You Like Better Control of Your Trade Spending & MCB’s?

Your trade spending is probably around 25% of your revenue as most CPG manufacturers. Are you managing this using spreadsheets? To know where your dollars are spent and to make them work harder – and to manage your deductions/MCB’s better – may we suggest a better option?

How about a Trade Promotion Management solution that is

affordable, quick to set up & easy to use?

Interested? Join a webinar – for a quick overview and demo!

Here’s why:

We have made our Flamingo system affordable to manufacturers in the Natural-Specialty segment…it is priced based on your company size, with unlimited user licenses. And the solution grows as you do!

You’ll be up, running, and generating results quickly. In fact, if you’re using QuickBooks, our interface enables you to be up in as little as a week! And we handle the administration!

No need to worry about complexity – it is simpler than spreadsheets, and your team and brokers will love it! The system will even manage approvals and send daily reminders to your team to make your life easier. Plus, our ongoing training program has live training, ease-of-use materials and webinars to for continual improvements to usage and accuracy.

To find out how YOU can be live in Flamingo WITHIN A WEEK,
[ Sign up below for an upcoming webinar! ]

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Adesso Announces Record Attendance for Upcoming Client Conference

Nine of the Ten New Clients since Fall 2017 Will be in Attendance

Rolling Meadows, IL. March 20, 2018 – Adesso Solutions, the leading Trade Promotion Effectiveness partner for SMB CPG companies in North America will have the highest attendance since the inception of the TPE Community Conference 4 years ago. The conference will again be held at Disney’s Yacht and Beach Club Resort and Convention Center in Lake Buena Vista, Florida on April 10 to 13, 2018. This includes both the number of attendees, and most importantly, the number of client-partner companies.

This first-class event will not only focus on solutions and upgrades, but some key business issues facing CPG manufacturers in the conventional retail and Natural-Specialty segments of the industry. They will launch their new analysis platform and the initial results it will generate for clients in terms of system usage and retailer performance.

Also of significance will be the initial forum of the Sales Leadership Community (SLC) – a combination industry share group, and organization to lead best business practices for SMB manufacturers. Steve Huisenga, Vice President of Sales of American Pop Corn Company comments, “Adesso’s client conferences have always been educational and beneficial to Jolly Time, and they add some fun, too. I am excited to lead this SLC as it provides a real outlet and value – we will all benefit.”  Fred Schroeder, President and CEO at Adesso adds, “Our business is growing significantly, based on Adesso’s team listening to our clients. Steve and others recommended this Sales Leadership Community, and it proves to be yet another differentiator.”

The TPE Community Conference is also still taking reservations from ‘not yet’ clients to hear the benefits Adesso provides first-hand. For more information, contact Karin Souren at ksouren@adesso-solutions.com, or visit the conference website at http://www.adessosolutions.com/conference/  Continue reading

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The Adesso Flamingo is a White Castle Craver

White Castle Joins Adesso for TPM

If You Are a White Castle Craver, You’ll Love
The Newest Member of the Adesso TPE Client Community

White Castle Joins Adesso for TPMRolling Meadows, IL. March 13, 2018 – White Castle Food Products, the retail product division of family owned White Castle based in Columbus, Ohio, has joined the Adesso TPE Client Community. As ‘cravers’ look for these square ‘100 percent USDA beef patty with onions & pickle hamburgers’ in the frozen aisle at the grocery store, White Castle moves from tracking their trade spending in external spreadsheets to an automated and user friendly TPM system – Adesso’s Flamingo TPM.

“I am proud White Castle has seleted Adesso to be their partner, and confident our experienced team will do whatever it takes to improve their planning processes, as well as enable increased visibility and post-event analysis.” said Fred Schroeder, President & CEO at Adesso Solutions. “Our Flamingo TPM System, along with our supporting Trade Promotion Effectiveness services will empower White Castle’s team to improve efficiencies through various departments, with a overall goal of improved Trade Spending.”

For additional information, we invite you to visit us online at http://www.AdessoSolutions.com/LetsMeet, or contact Karin Souren, Director of Marketing at ksouren@adesso-solutions.com or 847-342-1095 x4031.

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Coming in ON BUDGET is a Beautiful Thing!

Coming in On Budget with Adesso

What % of your budget is TRADE SPENDING?

Would you like to have better control of your trade dollars?

If so, here is why you might want to know more about a
TPM solution that’s tailored specifically to you:

1
It’s extremely affordable…
you get a full trade system, and we handle the administration!

2
It’s quick to set up…
in as little as 5 days if you’re on QuickBooks!

3
It’s easy to use…
in fact, it is simpler than spreadsheets;
your team and brokers will love it!

We enjoyed meeting you at Expo West!

For more information about how you can
get better control of your trade spending and MCB’s,
please submit the quick form below.

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Get a Leg Up on the Competition

Get a leg up on the competition with Adesso

Your TRADE SPENDING is probably
well over 25% of your revenue.

Are you managing this using spreadsheets?

Would you like to get a LEG UP on the competition?
If so, here is why you might want to know more about a
TPM solution that’s tailored specifically to you:

1
It’s extremely affordable…
you get a full trade system, and we handle the administration!

2
It’s quick to set up…
in as little as 5 days if you’re on QuickBooks!

3
It’s easy to use…
in fact, it is simpler than spreadsheets;
your team and brokers will love it!

We will be making the rounds at Expo West!

Submit the quick form below

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You Can Have Better Visibility Into Your Trade Spending in Just 1 Week!

Gain better visibility into trade spending with Adesso

What % of Your Budget is Trade Spending?

To know where your dollars are spent and to make them work harder,
here are 5 reasons to consider Adesso’s Flamingo TPM:

The new fees from Whole Foods will be another area of change – and increased spending.

The upcharge from distributors is not always known to you in advance, so your retail price isn’t what you thought it was set to be.

You’re unable to see exactly where your promotion dollars are being spent.

Deduction/MCB management is an accounting nightmare, and it is a challenge to hire someone who has the expertise.

You and your CFO are constantly wondering what you’ve spent at retailers through distributors, and would like accountability.

If you’re on QuickBooks, you’ll be up, running – and generating results – within a week, and it grows as you do.

And do not worry about complexity – it is simpler than spreadsheets for your team, and brokers love it, too!

To find out how YOU can be LIVE in Flamingo WITHIN A WEEK,
ask us to shop by your booth at Expo West!

Submit the quick form below: 

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