Nine of the Ten New Clients since Fall 2017 Will be in Attendance
Rolling Meadows, IL. March 20, 2018 – Adesso Solutions, the leading Trade Promotion Effectiveness partner for SMB CPG companies in North America will have the highest attendance since the inception of the TPE Community Conference 4 years ago. The conference will again be held at Disney’s Yacht and Beach Club Resort and Convention Center in Lake Buena Vista, Florida on April 10 to 13, 2018. This includes both the number of attendees, and most importantly, the number of client-partner companies.
This first-class event will not only focus on solutions and upgrades, but some key business issues facing CPG manufacturers in the conventional retail and Natural-Specialty segments of the industry. They will launch their new analysis platform and the initial results it will generate for clients in terms of system usage and retailer performance.
Also of significance will be the initial forum of the Sales Leadership Community (SLC) – a combination industry share group, and organization to lead best business practices for SMB manufacturers. Steve Huisenga, Vice President of Sales of American Pop Corn Company comments, “Adesso’s client conferences have always been educational and beneficial to Jolly Time, and they add some fun, too. I am excited to lead this SLC as it provides a real outlet and value – we will all benefit.” Fred Schroeder, President and CEO at Adesso adds, “Our business is growing significantly, based on Adesso’s team listening to our clients. Steve and others recommended this Sales Leadership Community, and it proves to be yet another differentiator.”
The TPE Community Conference is also still taking reservations from ‘not yet’ clients to hear the benefits Adesso provides first-hand. For more information, contact Karin Souren at email@example.com, or visit the conference website at http://www.adessosolutions.com/conference/ Continue reading
We are excited to announce that family-owned, Hodgson Mill of Effingham, IL, has joined Adesso’s community of client-partners. Hodgson Mill is the maker of top quality flours, baking mixes, pastas, sides, and more – both in the traditional retail segment of the CPG industry, as well as the natural-specialty market.
After attending Adesso’s annual Trade Experts Council conference in mid-October, Jeffrey Masters, CFO at Hodgson Mill commented, “The conference provided us with an opportunity to interact and network with Adesso’s team and client community, and to hear about their system from users, not from sellers.”
“It has been a pleasure getting to know the team at Hodgson Mill,” said Fred Schroeder, President & CEO. “We look forward to getting them set up and live quickly on the Flamingo TPM system, and immediately benefiting from our system effectiveness services to maximize their trade promotion investment.”
Rolling Meadows, IL. November 3, 2017 – Adesso Solutions, a leading US provider of Trade Promotion Management solutions for small and medium sized CPG companies, earned the distinction “Best-in-Class for External Collaboration” in the 2017 TPx Vendor Panorama, published by the analyst firm, Promotion Optimization Institute (POI). Among some of the most noteworthy recognitions from this annual evaluation was Adesso receiving mention about a stable and viable company that provides good value on the investment, with deep experience and a team that knows the industry. The Flamingo TPM system was described as an intuitive solution to use, with analytics focus for both the retail, foodservice as well as natural-specialty segments of the industry. Additionally, Adesso was complimented for its collaborative client-partner community, which enables client feedback into solution upgrades, and facilitates best practices transfer.
POI Partner and analyst, Dale Hagemeyer, rated Adesso’s offering as a “complete TPM solution that is a good value for the money.” Citing Adesso’s long-term focus on acquiring industry experts as an advantage to Tier 2 and 3 clients, Hagemeyer said, “The approach of staffing with industry, as opposed to technology, professionals can help those that are early in the TPM journey. To this end, it has an assessment process that is a very light consulting engagement, the result of which is an objective view of TPM readiness. What is rather unique is that the assessment may actually indicate that a company is not ready to launch into a TPM system deployment. We find few TPx companies that actually have the candor to recommend waiting as opposed to closing the deal.” Continue reading
NORPAC Foods, Inc. Partners with Adesso to Improve Trade Effectiveness for Both Retail & Foodservice
We are excited to share the news that NORPAC Foods, Inc. is partnering with Adesso to improve their Trade Effectiveness. With an opportunity on both the Retail and Foodservice areas of their business, they were looking for a complete trade system that addressed both business segments in a totally integrated and seamless fashion. After a detailed selection process and reference checks, they recognized Adesso was the only partner to have these in one single system.
As Rich Jones, EVP of Technology typically comments, “As we designed and developed our Flamingo system, we had the foresight to make it flexible enough for all CPG business segments. Having a total US based team of developers and being together in our Rolling Meadows office keeps us close to our clients and their needs. We talk to them all the time – it’s not that hard with this level of communication.”
Keith Peers, close to this process and responsible for the setup and their ongoing success, also had a perspective: “The system is easy to use, and our System Effectiveness services are something no one else offers like we do. It creates a clear path to success.”
Please look for more updates as the setup progresses over the next weeks.
For additional information, please contact Karin Souren, Director of Marketing at firstname.lastname@example.org or 847-342-1095 x4031.
In early 2016, Idahoan Foods was fed up with their overall deduction/MCB situation and decided to do something about it. It was taking up too much of their time and their broker-partner’s time, and it was costing them money.
Partnering with Adesso, and their use of the industry leading Flamingo Trade Management system, they ended their fiscal year in 2017 with the following results:
- Absolutely no open deductions/MCB’s ‘over 90 days’.
- Their total ‘over 60 days’ balance was less than 6% of the open deductions/MCB’s.
- Their total deductions/MCB’s were less than half of 2016!
To learn more in our recent white paper about how Idahoan and other clients have leveraged Adesso’s Flamingo TPM, as well as the Community and other Trade Effectiveness areas, fill out the quick form below, and we’ll get right back to you! Continue reading
Idahoan Foods Leverages Flamingo TPM to End “Over 90 Day” Deductions & Reduce Overall Outstanding MCB’s
Rolling Meadows, IL (September 13, 2017) – Adesso Solutions announced today impressive results achieved by a leading client-partner, Idahoan Foods of Idaho Falls. As deductions and manufacturer charge-backs (MCB’s) continue to be a major area of concern for all CPG manufacturers, including those in the Natural-Specialty arena, Idahoan Foods leverages the power of Adesso Flamingo TPM to drive some impressive results for their 2017 fiscal year (ending August 2017).
Most significantly, Idahoan ended their 2017 fiscal with $0 in their ‘over 90 day’ column for deduction aging. In addition, their total ‘over 60 day’ column is <6% of the total outstanding deductions. Finally, their total deduction balance at the end of the year is 50% of where it was in 2016… they reduced their total deductions by over 50%! Continue reading
Is Trade Spending a Significant % of Your Revenue?
Trade spending is often well over 25% of revenue for most CPG manufacturers.
How does this compare to yours?
Are you looking for an easier
and more accurate way to manage trade?
You may want to know more about a Trade Promotion Management (TPM) solution that’s tailored specifically to YOU, and that works for your budget.
It is less time-consuming and less prone to errors and inaccuracies than using spreadsheets. Your entire team has access to real-time, accurate information of your trade spending.