Adesso News

Coming in ON BUDGET is a Beautiful Thing!

Coming in On Budget with Adesso

What % of your budget is TRADE SPENDING?

Would you like to have better control of your trade dollars & deductions?

If so, here is why you might want to know more about a
TPM solution that’s tailored specifically to you:

It’s extremely affordable…
you get a full trade system, and we handle the administration!

It’s quick to set up…
in as little as 5 days if you’re on QuickBooks!

It’s easy to use…
in fact, it is simpler than spreadsheets;
your team and brokers will love it!

We enjoyed meeting you at Expo East
and look forward to continuing the conversation!

Request A Case Study Below!

“Adesso has deep industry expertise and offers a complete TPM solution that is a good value for the money. Is it intuitive and easy to use. An additional strength is the pre-built, out-of-the-box QuickBooks setup for the natural-organic segment.”

Dale Hagemeyer, Partner & Analyst

Promotion Optimization Institute

Adesso Solutions

Adesso Solutions | | 847.342.1095 x 4010


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Adesso Earns Best-In-Class Distinction: POI Analysts Cite Client Collaboration, UX, Analytics & Value

Promotion Optimization InstituteRolling Meadows, IL. September 6, 2018 – Adesso Solutions, a leading US provider of Trade Promotion Management solutions for North American small-midsized CPG companies, is excited to have once again earned the distinction “Best-in-Class” for External Collaboration in the 2018 TPx Vendor Panorama, published by Promotion Optimization Institute (POI).

As key POI analyst, Dale Hagemeyer notes, “We also like the way the company seeks to enable interactions between user organizations at its own seminars or other events to facilitate best practice transfer.” Hagemeyer also comments, “Client upgrade activity continues to be strong as a sign of satisfaction and commitment.”

Among some of the most noteworthy recognitions from this annual evaluation was for User Experience. “The UX has also improved significantly from last year. It is more graphically oriented. The ease of taking data into the “Offline Planner” is noteworthy. It is intuitive and easy to use,” said Hagemeyer. “For usability, POI rate Adesso UX as Above Average, due to the recent enhancements in dashboards, reports, and usability.”

The Vendor Panorama noted that Adesso’s Analytics have been enhanced substantially since the last report. “They are now a standard package that are role-based for both dashboards and reporting. We characterize the analytics as insightful and succinct. POI continues to rate Adesso Analytics as Above Average.” Said Hagemeyer

Once again, Promotion Optimization Institute described Adesso as “a complete TPM solution that is a good value for the money.” In particular, the report cited Adesso as “a steady, if not strong growth vendor, particularly in the SMB and natural foods market with a TPM-only solution focused solely on North America. The additional services around access to industry experts and outsourced system administration are a real plus and improve client satisfaction.”

Fred Schroeder, President & CEO at Adesso Solutions commented, “Client input and collaboration is key to our ongoing strategic initiatives and system improvements. We facilitate business process discussions for how to continually improve trade spending management and strategies.” He continued, “Our client-partners are therefore excited to upgrade, as new releases incorporate what the community needs next in their journey.”


About the Promotion Optimization Institute

The Promotion Optimization Institute, LLC (POI) brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of POI share practices that are cross-functional in both structured and informal settings through industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry leading summits.


About Adesso Solutions

Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to midsized North American Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration.

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Why Now? (Top 10 Reasons to Switch from Spreadsheets to a TPM Solution)

Adesso Switch from Spreadsheets to Flamingo TPM System

To Switch from Spreadsheets to a TPM Solution…Now vs. Later

Do you experience any of these Trade Promotion Management challenges?

“You are never too small to add a TPM Solution!

Adesso is focused on North America through trade effectiveness and best practice sharing in addition to software.

They have deep industry expertise and offer a complete TPM solution that is a good value for the money. Is it intuitive and easy to use.”

Dale Hagemeyer
Partner & Analyst

Promotion Optimization Institute

1…Trade spending represents 15-25% of your budget!

2…You invoice retailers, and only receive payment of about 40%, and have little to no idea what the difference is.

3…Your spreadsheets are not accurately managing the complexity of managing trade promotions.

4…Reconciliation of MCBs/deductions is overwhelming & time consuming.

5…You have limited reporting, and lack a graphical calendar view of your promotions.

6…Your internal team & broker partners are not working with the same info & you could leverage the broker partnership better.

7…A TPM System seems too costly, so you feel it’s too early for you.

8…You feel a TPM System may be complex, and you do not have internal staff to handle a system.

9…You are relatively new to the CPG industry & could use experience & resources.

10…You’ve heard it takes months to set up a system, and the return on your investment would not be soon enough.

May we show you an example of how we have helped our client-partners address these challenges?

Request A Case Study Below!

And feel free to ask us to stop by your booth at Expo East, or set up a quick call.

Adesso Solutions | 847.342.1095 x 4031


Let’s Connect!

Click link to submit form below:

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Adesso Joins Back-to-School Excitement & Launches 1st Semester TPM Course Offerings at “Adesso University”

Adesso U - Flamingo TPM Training & Certification ProgramRolling Meadows, IL. August 15, 2018 – As the Adesso Client Community begins to prepare for their kids embarking on the brand new school year, Adesso proudly presents the first semester course offerings of “Adesso University”, the company’s newly expanded and formalized training initiative. This training program expands upon the existing new-client training already offered to Flamingo TPM client-partners. It presents a new initiative that aims to assist the client and broker partner community in leveraging Adesso’s Flamingo TPM system to achieve best practices in trade promotion management through ongoing and consistent training opportunities through a variety of media.

The first semester of course offerings will include webinars, offered at multiple timeslots, with a focus on business process and best practices as they relate to and compliment Flamingo TPM system usage. This initial phase will include some intro level offerings, such as New Deals 101 and Deductions 101, among others. After Initial Training as a prerequisite, Offline Planner 201 will also be offered in the Fall Semester. And for existing clients upgrading to the latest release, Key West A1A will be offered.  Unfortunately, it will not be offered ‘on location’ at this time.

“We are working hard to keep our training relevant to our client partner’s business objectives, and integrating Best Practices into this is a major step. A key objective is to keep folks engaged and wanting more, so it is a different approach,” said Fred Schroeder, President & CEO at Adesso Solutions. “It will also be fun, as well as, very educational – it is a process, and it is our role to be partners to improve their results!”

About Adesso Solutions

Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small to medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry, and offers the all-encompassing Flamingo TPM system, unique System Effectiveness Services, Trade Analysis & Planning Services, as well as an active community for client collaboration.


A Flamingo Has Landed at Farmers Hen House

With Their Selection of Adesso’s TPM System & Trade Effectiveness Services

Farmers Hen House Joins Adesso's Flamingo TPM

Farmers Hen House Joins Adesso's Flamingo TPMRolling Meadows, IL. June 22, 2018 – The Flamingo is ready to mingle with the hens, and Adesso Solutions welcomes Farmers Hen House to the flock, as they join the Adesso TPE Community of client-partners. Farmers Hen House is among the many North American natural-specialty CPG manufacturers who have realized the benefits of managing trade spending and deductions within a system, and have made the leap from massive spreadsheets to more effective management of their trade spending budget.

“With spreadsheets we were kind of in the dark.” Said Ryan Miller, President at Farmers Hen House. “We look forward to tracking our data and trade dollars in a real-time TPM system, thereby enabling more effective trade planning and deduction management with our broker partners.”

“Adesso’s pre-built QuickBooks interfaces will enable an easy setup to get Farmers Hen House live quickly in the system.” Said Fred Schroeder, President & CEO at Adesso Solutions. “We look forward to enabling better visibility into their trade spending, as well as more effective management and reconciliation of their deductions.”

For additional information, we invite you to visit us online at, or contact Karin Souren, Director of Marketing at or 847-342-1095 x4031.


Adesso’s Client Community ‘Migrates’ to the East Coast With the Flamingo TPM System “Key West” Release

Key West Flamingo TPMRolling Meadows, IL. May 31, 2018 – Adesso Solutions announced today the latest Flamingo release, and the Trade Promotion Management (TPM) System’s first migration to the east coast with this release being… Key West!

After a series of releases in the last 3 years, creatively named for west coast beaches, major new client growth and significant technology upgrades created the need for a foundation to move forward. Where better to relax than Key West!  Continue reading


Webinar: Gain Better Control of Trade Spending & MCB’s

Would You Like Better Control of Your Trade Spending & MCB’s?

Your trade spending is probably around 25% of your revenue as most CPG manufacturers. Are you managing this using spreadsheets? To know where your dollars are spent and to make them work harder – and to manage your deductions/MCB’s better – may we suggest a better option?

How about a Trade Promotion Management solution that is

affordable, quick to set up & easy to use?

Interested? Join a webinar – for a quick overview and demo!

Here’s why:

We have made our Flamingo system affordable to manufacturers in the Natural-Specialty segment…it is priced based on your company size, with unlimited user licenses. And the solution grows as you do!

You’ll be up, running, and generating results quickly. In fact, if you’re using QuickBooks, our interface enables you to be up in as little as a week! And we handle the administration!

No need to worry about complexity – it is simpler than spreadsheets, and your team and brokers will love it! The system will even manage approvals and send daily reminders to your team to make your life easier. Plus, our ongoing training program has live training, ease-of-use materials and webinars to for continual improvements to usage and accuracy.

To find out how YOU can be live in Flamingo WITHIN A WEEK,
[ Sign up below for an upcoming webinar! ]

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Adesso Announces Record Attendance for Upcoming Client Conference

Nine of the Ten New Clients since Fall 2017 Will be in Attendance

Rolling Meadows, IL. March 20, 2018 – Adesso Solutions, the leading Trade Promotion Effectiveness partner for SMB CPG companies in North America will have the highest attendance since the inception of the TPE Community Conference 4 years ago. The conference will again be held at Disney’s Yacht and Beach Club Resort and Convention Center in Lake Buena Vista, Florida on April 10 to 13, 2018. This includes both the number of attendees, and most importantly, the number of client-partner companies.

This first-class event will not only focus on solutions and upgrades, but some key business issues facing CPG manufacturers in the conventional retail and Natural-Specialty segments of the industry. They will launch their new analysis platform and the initial results it will generate for clients in terms of system usage and retailer performance.

Also of significance will be the initial forum of the Sales Leadership Community (SLC) – a combination industry share group, and organization to lead best business practices for SMB manufacturers. Steve Huisenga, Vice President of Sales of American Pop Corn Company comments, “Adesso’s client conferences have always been educational and beneficial to Jolly Time, and they add some fun, too. I am excited to lead this SLC as it provides a real outlet and value – we will all benefit.”  Fred Schroeder, President and CEO at Adesso adds, “Our business is growing significantly, based on Adesso’s team listening to our clients. Steve and others recommended this Sales Leadership Community, and it proves to be yet another differentiator.”

The TPE Community Conference is also still taking reservations from ‘not yet’ clients to hear the benefits Adesso provides first-hand. For more information, contact Karin Souren at, or visit the conference website at  Continue reading


The Adesso Flamingo is a White Castle Craver

White Castle Joins Adesso for TPM

If You Are a White Castle Craver, You’ll Love
The Newest Member of the Adesso TPE Client Community

White Castle Joins Adesso for TPMRolling Meadows, IL. March 13, 2018 – White Castle Food Products, the retail product division of family owned White Castle based in Columbus, Ohio, has joined the Adesso TPE Client Community. As ‘cravers’ look for these square ‘100 percent USDA beef patty with onions & pickle hamburgers’ in the frozen aisle at the grocery store, White Castle moves from tracking their trade spending in external spreadsheets to an automated and user friendly TPM system – Adesso’s Flamingo TPM.

“I am proud White Castle has seleted Adesso to be their partner, and confident our experienced team will do whatever it takes to improve their planning processes, as well as enable increased visibility and post-event analysis.” said Fred Schroeder, President & CEO at Adesso Solutions. “Our Flamingo TPM System, along with our supporting Trade Promotion Effectiveness services will empower White Castle’s team to improve efficiencies through various departments, with a overall goal of improved Trade Spending.”

For additional information, we invite you to visit us online at, or contact Karin Souren, Director of Marketing at or 847-342-1095 x4031.

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Adesso News