Adesso to Participate in POI Chicago Spring Summit
Rolling Meadows, IL (March 30, 2017) – Adesso Solutions announced today they will be attending and participating in this year’s Promotion Optimization Institute (POI) Summit at the Chicago Marriott Downtown on April 5-7.
The theme of this year’s Spring POI Summit is ‘Fusing Digital and Trade Strategies to Drive Mutual Growth – Taking your TPM TPO and Advanced Analytics Capabilities to the Next Level.’ Adesso’s approach to Trade Promotion Optimization for their small to midsize clients is that it is more than just software. By partnering with clients, Adesso joins them in their journey with an easy-to-use TPM system that continues to evolve, supporting services that bring the system to life, and a client community that offers regular opportunities for collaboration and industry learning.
“The area of trade is complex. There is the ever-changing market, continual change within a CPG organization, not to mention that any system is going to have complexity in itself,” said Fred Schroeder, President & CEO of Adesso Solutions. “It is important to keep maintaining and upgrading the system, and also to continually train the people who use it to adapt with the system.”
About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages a long history and deep expertise in the industry and a unique suite of solutions, that include an all-encompassing Trade Promotion Management (TPM) system on a cloud-based SaaS common platform (.Net), unique System Effectiveness Services and Trade Analysis & Planning Services to maximize the trade promotion effectiveness for client partners, as well as an active TPE community for client collaboration.
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