Adesso Hosts Successful Surfin’ Safari Conference

Theme of Trade Promotion Effectiveness (TPE) Being ‘More Than Just The Software’ Resonates with SMB CPG’s

Rolling Meadows, IL (May 19, 2014) – Adesso Solutions, a leading provider of trade promotion management solutions and trade promotion activation services for small to midsize consumer packaged goods manufacturers (SMB CPG), announced today the success of their first Surfin’ Safari conference held in their corporate headquarters. 

The two day conference hosted prospective clients and current clients in a series of presentations showcasing Adesso’s unique Trade Promotion Activation (TPA) Services as well as their trade expertise when it comes to the SMB CPG industry. Adesso’s team of CPG trade experts demonstrated that “it’s not just about the software.” Showing the benefits of delivering more than just a trade promotion management (TPM) solution but trade services that deliver trade promotion effectiveness (TPE) resounded among all attendees. The conference was a smashing success supported by great reviews from all those who attended. One attendee stated, “Very friendly & hospitable, energetic team. You can really see the camaraderie and passion for the business. Really enjoyed being able to network with other similar size CPG’s and learning about how they deal with trade & various issues.”

“We are ecstatic with the success of our first Surfin’ Safari conference,” indicated Fred Schroeder, President and CEO of Adesso Solutions. “This conference was the start of an ongoing process where we continually host both clients and not yet clients at our office in order to create a community among these SMB CPG peers to begin their journey to Trade Promotion Effectiveness, what we call TPE.”

About Adesso Solutions
Adesso Solutions is a leader in delivering Trade Promotion Effectiveness for small and medium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history and deep expertise in the industry and a unique suite of solutions including an online community for client collaboration, an all-encompassing TPM (Trade Promotion Management) product on a cloud-based SaaS common platform (.Net), and unique consultative services to maximize the trade promotion effectiveness for the whole client community. For more information, visit or call (847) 342-1095 Ext 4010.



Why Attend a Community Event with Adesso?

"Always 1st class with Adesso!! Great job."

"Good conference. Very informative. Roadmap looks promising. Lots of good info to take home to our exec."

"Everything A++ from start to finish. You went above and beyond on everything!!"

"Very impressive conference; made me feel valued & appreciated. Well run."

"Thought the conference was great. Relevant topics, well presented."

"Adesso team did a great job presenting material. I thought the panel discussion was a great idea."

"There was nothing about the conference that I did not like, which is a bit surprising. Industry conferences typically have 50-75% of topics that are not relevant to our business. Everything we heard here was appropriate to us."

"The venue and Adesso staff were amazing. Thank you for everything..."

"Overall, I am impressed with Adesso's 1st User Conference and rate as 'Excellent'." "Thank you for the opportunity to see Jim Palmer speak, and also to have the photo and autograph session! You guys really thought of everything!"

"Mark Parker's opening presentation on Thursday was extremely relevant to the journey we are on."

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